The 5 Secrets To Marketing Success With TikTok.

 1. Tiktok Appeals To A Younger Generation.

The first thing that you need to ask yourself is whether or not the products and services that you sell are going to appeal to Generation Z youngsters. We are talking about younger individuals less than 30 years old here.

Not only that but TikTok is a visual medium that consists of short video clips either 15 seconds or 60 seconds long. Is that a good fit for your business? Do you want to spend time creating these short videos?

Marketers that do well on TikTok have visually appealing products. Alternatively they create videos showing their products being used in a visually appealing way. This is vital for success with TikTok as the users want to be entertained. They do not want to see boring product videos that are not any fun.

Music plays a big part on the platform. Most of the videos on TikTok have music playing in the background. This is easy to add to your videos as TikTok has a sound clip gallery that you can choose from. So instead of creating videos that contain a lot of talking you need to add good background music instead.

Successful brands on TikTok have a trendy vibe about them. This is important to appeal to the “cool Kid” image that the platform has. Can your business create such a persona? Do you even want to do this?

At the end of the day TikTok is all about fun. When you can tie fun into your brand on TikTok then you have a recipe for success. Your videos will be liked and shared and could go viral.

2. Set Up An Attractive Profile.

 Being successful on TikTok is all about catching the attention of its user base. Having a good profile name which reflects your brand is a step in the right direction. In your profile you have the opportunity to tell TikTok users what your brand is all about so make sure that you grab this opportunity with both hands.

You need to write a description that will attract users. A boring description will make them leave faster than anything else. Make your profile fun and appealing. Show users that you are part of the “cool kid” vibe and that you will provide them entertaining content.

When you are setting up your profile make it a Pro account. This is free to do and the major benefit of his is that you will have access to TikTok analytics that will show you how well your profile and your individual post are doing on the platform.

3. Start Engaging With Other Users.

Nobody is going to be impressed with a profile on TikTok that doesn’t have any followers. One of the best ways to gain a following is to start by following others. Spend time looking for videos on TikTok and if you enjoy them then follow the user.

It is likely that there will be other TikTok users in your niche so start following them. Of the people that you follow, a percentage of them will follow you back. Try to find TikTok users that have a large following and follow them. When you do this be sure to add good comments on some of their video posts. 

This will help you to start a relationship with these people. They will appreciate your comments and will check out your profile and your videos for sure. You can use your relationships with those that have a large following by working with them to get the word out about your brand.  

4. Post The Right Kind Of Video Content.

There are different kinds of videos on TikTok and some are more popular than others. What all of the successful videos have in common is that they are fun and entertaining for the users. You won’t find any successful slide show and narration videos on this platform because that is just too boring for the audience.

Music videos are very popular. TikTok acquired the Musical.ly platform which was all about posting lipsyncing videos for famous songs. So you will not be surprised that mini music videos and even music montage videos are really popular.

A lot of the most popular videos on TikTok have a comedy element. Making people laugh is always in demand. There are some really creative comedy videos on the platform and they always get a good response.

OK it is not that easy to make funny videos but if you put the effort in then you will be rewarded with a ton of hearts (likes) and a lot of followers. Think of a funny situation involving your brand and create a short video with suitable background music and you could have the next viral post on your hands.

One of the great things about the TikTok platform is the amount of special effects that you can use in your videos. For example if you want to speed up a video or slow it down then you can easily do that.There are some great face filters available and other effects that can really make your videos stand out. You are not trying to create a Hollywood blockbuster here. Just learn about all of the effects and use them as often as possible.

Another innovative feature of TikTok is the Duet feature. Here you can use another video and create a new video so that it stands “side by side”. The reaction video is popular on TikTok. This is where a person reacts to someone else’s video.

With a side by side Duet you can really express your feelings and TikTok users love to watch this. The Duet feature was very popular on the Musical.ly platform and continues to be on TikTok. So work out how to use the Duet feature and use it in your marketing.

TikTok users really enjoy a challenge. So you can provide them with a special challenge video. A challenge needs to be something that a user would want to participate in and have a degree of difficulty so that it really is a challenge.

One of the best examples of this is the #tumbleweedchallenge posted by Jimmy Fallon from the Tonight Show. He asked TikTok users to drop to the floor and roll like a tumbleweed in a public place. 

This was so popular there were more than 8,000 videos created by users and the hashtag got more 10 million engagements.

5. Plan Your Contents.

With TikTok you can shoot a video “on the fly” and then post it immediately. Some of these work quite well but most of them don’t. We recommend that you plan the content that you will post on the platform. Even a 15 second video needs some thought before you create it and post it.

When thinking about the content you will add to your TikTok account always focus on engagement. Once you start creating engaging videos that TikTok users really like then they will just want more and more from you.

You really need to be consistent with your TikTok video posts. A lot of marketers make the mistake of posting a ton of content in the first 2 to 3 weeks and then they run out of ideas and do not post anything for a very long time. It is really easy for you to be totally forgotten about on the platform even if your initial videos were really great.

Think about how often you are prepared to create videos and post them on TikTok. If it is weekly to start with then stick with that. If you start to post daily your followers will expect you to come up with a new video every day. So don’t disappoint them and manage expectations from the start. 

We recommend that you try out the TikTok platform for say 3 months to see if it is right for your business. You need to be committed in that time and upload the best videos that you can on a regular basis. If you want to carry on after this time then create a schedule for your video creating and posting and stick to it.