The 3 Most Common Mistakes Made In Affiliate Marketing
1. Choosing A Bad Product To Promote.
Not all products are created equal. In fact, that is probably the driving motivation behind your decision to sell affiliate products: for the most part, you have accepted that there are plenty of high-quality products already on the market and if you create your own, it might not compare favourably.
If you decide to pick your product off of a list on Clickbank, select very carefully. Rather than haphazardly selecting the product with the highest commission, look for ones that have the highest popularity and gravity ratings. If a lot of people are buying them often, they must be better than other products for sale within that niche.
In addition to picking good products within niches, you will also want to look for good niches. Here’s a stupid tip that will illustrate my point nonetheless: don’t sell garden hoses in the winter. No one will buy. Focus on products that a lot of people want; and if their popularity just surged, now is the best time to get in the market.
2. Picking A Low Converter.
As an affiliate marketer, your goal is to profit from the hard work others have done and from the money they have spent on copywriters, product developers, and software. Take for instance, conversion rates. Not all product creators hire a top-notch copywriter. In fact, many of them just write their own copy. Many also don’t hire someone to do graphs for the sales page. Instead, they try to do their own.
The end result? The page looks hideous, the copy contains major errors, and the product converts poorly.Before you start promoting any particular product, read the sales page carefully and compare it with others. Do you feel compelled to buy? Did the graphics throw you off? Did the copy fail to reel you in for the catch? These can all amount to fatal errors for both the seller and you. You cannot help the seller at this point, but you can avoid his or her product and find a better one. Do yourself a favor: choose your products carefully.
3. Picking Products That Offers Meager Commissions.
If you’re marketing to a list of people, they’re only going to consider so many product offers in a given period of time, so select the ones you promote wisely. If you promote something that only generates a 25% commission for you, then you’re leaving a lot on the time. In reality, you could probably find a similar product that offers a 50% or 75% commission.
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