Boost Online Sales In 7 Days
1. Redesign Your Site With Psychology In Mind
If you were manager of a store like Tesco Express or the Co-Op, then one of the biggest aspects of your job would be to make sure that you organized the stock and the layout of the store in general in a way that was highly conducive to sales and that would encourage people to discover your products and offers and to buy, buy, buy. And it would be your job meanwhile to ensure that the products they bought were the right ones – the ones that you had large quantities of, or the ones that you got the most profit for.
You would be constantly moving things around, trying different combinations and layouts, and seeing what worked best for your profits.Well if you run a website that has a website, or if you are in the process of building a web store, then things are no different. It's still your job to make sure that your products are going to sell as best as possible and to apply a little thought to even the smallest details of your store.
2. Make Them Work For It
You might think that making someone work to get to your buy button would be a bad move as it would put them off, but actually in some cases it can be very useful. The other reason those landing pages work so well for instance is because they force the viewer to scroll down for ages, at which point they feel like they've committed to buy.
Meanwhile if you have something that everyone is looking for and you know people want, then hiding it somewhere on the site can be a great way to make them look at the other offers you have. Consider your best deal as 'ball' and you can then tempt them to buy more.
3. Upsell
POS stands for Point of Sale, which is the point at which the customer gets out their credit card to buy. On your website that's wherever they enter their details and this is the perfect opportunity to offer them something else to add to their order. That way you can offer them the option to increase their purchase incrementally (which never seems like much) and you can do it
when you have already gotten past the 'barrier to sale' which is the effort involved in committing to buy. They already have their card in their hand... so why not add a gift wrap? Or a small token if it means they can combine postage.
4. Collect Serious Data
If you run an online business, then collecting data is one of the most important aspects of it and is something you need to prioritize as a crucial element. Failure to recognise the importance of collecting data about your customers, about your products, about the market and more can lead to your missing out on some seriously big opportunities and even cause you to barrel headlong into some serious mistakes. Read on and we'll take a look at why data is so important, and what you can do with it.
5. Use More Persuasive Sales Copy
When you get a professional website design as a company this is an important investment for your business. The idea is that you are creating basically a virtual advert that any one can find in order to get more information about your company and to learn about your service.
At the same time your web page design will be created in such a way often that they can order your services or products online and in this sense it then becomes a virtual shop too – or at the very least a portal to your services and more.
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