5 Tips To Making Your Website Social Media Friendly

 1. Promote A More Social Media Experience.

Many people believe that people will either share something or they won’t and that there is no way to change their mind if they’ve made up their mind not to share. However, this isn’t the case at all. You can encourage visitors to your site to engage more and share your content by choosing more emotionally intelligent words in your content. 

What does this mean? It means that when you are creating your content, you need to select words that are representative of your brand’s personality and choose words that appear more conversational. 

2. Improve The Quality Of Your Content.

Social media is extremely visual. The key to any successful online marketing strategy is to create distinctive and unique content that your customers find interesting and useful. Without this kind of material, there is little to no chance that your target audience will discover your pages and linked to by other sites.

One of the easiest ways to make your company's site more social is by improving the quality of your content. To do this, you have to sit down and ask yourself whether or not you're creating blog posts, articles, or videos that are worth sharing. 

One way to do this is by making your headlines and titles more enticing. It's also essential that you integrate your sharing buttons closely with the various pieces of content that you post.

3. When Possible, Incentivize

Humans have an innate need to compete and win, so if you can incentivize the visitors to your site by including gamification features, such as badges, stars, and counts, you can play to this innate need to compete. Sit down and take some time to consider how you can tweak your site so that you can incentivize visitors to share your pages. It may be something as simple as incorporating ratings or voting. 

4. Seek Customer Feedback.

If you don't already ask your visitors what they want to see next on your site, you need to start doing it today. You should never underestimate the power of feedback. Whether it's asking them to vote on the next feature, you build on your site or asking them to choose a product they would like to see you sell, getting feedback from your customers is essential. Utilizing crowdsourcing strategies on your website can help encourage more users to be social.

5. Diligently Track And Make Adjustments.

You might be someone who truly believes that some brands are just more likely to win the social engagement game, but that is rarely the case. Your success will often come down to developing a more strategic way to test your efforts and make the appropriate adjustments to your strategy. 

To boost customer engagement on your site, test factors like where to place the sharing buttons and which kind of message best encourages interaction from your customers. These days, most sites have Google Analytics or other research tools at their disposal, but very few companies are actually using these tools to track their social media traffic, or to gain a better understanding of how visitors are actually engaging with their site. Making simple changes, like using more direct language, can often boost the social activity on your site.